How to Stop Banks from Investing in Fossil Fuels | Lucie Pinson | TED

Money is pollution's biggest driving force -- particularly, the cash invested in dirty energy projects, says financial responsibility campaigner Lucie Pinson. She shares a three-pronged approach to stop banks from funding fossil fuel companies, including what she calls "collaborative blackmailing" (it's more ethical than it sounds). By demanding more accountability from polluting companies and encouraging ethical banking, Pinson shows how to cut off the problem at its source. Countdown is TED's global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at https://countdown.ted.com/sign-up Learn more about #TEDCountdown: Twitter: https://twitter.com/TEDCountdown Instagram: https://www.instagram.com/tedcountdown Facebook: https://www.facebook.com/TED Website: https://countdown.ted.com The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: go.ted.com/luciepinson https://youtu.be/ktsuKyzihjU TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com


View on YouTube.